Product Care

At DEEMI, our Jewellery is designed to be timeless, elegant, and enduring. To preserve the beauty and longevity of your cherished pieces, we recommend following these simple care guidelines:



How to Wear

  • Handle your jewellery with care and intention—the more mindful you are, the longer it will retain its brilliance.
  • As a simple rule, put your jewellery on last when getting ready, and remove it first when you return home.
  • Always remove your jewellery before engaging in any activity that may cause physical impact or stress.


How to Care

  • Routine maintenance is essential to preserve your jewellery’s natural shine and beauty.
  • Gently clean your pieces using a soft-bristled brush or cloth, warm water, and detergent-free soap.
  • Avoid exposing your jewellery to extreme heat, humidity, or direct sunlight.
  • Keep your pieces away from perfumes, lotions, and other liquids that may cause tarnishing or discoloration.
  • All DEEMI jewellery is treated with an anti-tarnish coating and is hypoallergenic and nickel-free, ensuring both durability and skin safety. 


How to Store

  • Store each piece separately to prevent tangling and scratching.
  • Use soft, air-tight pouches or fabric-lined air-tight boxes, and individual compartments, to protect your jewellery from dust and friction.
  • Keep your storage area cool and dry, away from moisture and direct sunlight.
  • Avoid storing jewellery in leather cases or unlined wooden boxes, as these materials may contain chemicals that accelerate tarnishing.


Travel Tips

  • When traveling, use a dedicated jewellery case with individual slots or compartments to keep your pieces organized and protected.

  • Wrap delicate items in a soft cloth before placing them in your bag to prevent movement and damage.

  • Avoid packing jewellery in checked luggage; keep it in your carry-on to ensure its safety and reduce the risk of loss.

  • After travelling, give your jewellery a gentle clean to remove sweat, oils, or any environmental residue it may have accumulated.


Thank you for choosing DEEMI — where timeless elegance meets thoughtful craftsmanship. By following these simple care tips, you can enjoy your jewellery for a lifetime.